Hi there 👋🏾, I'm Winifred
I design and build cool things for the internet
I help teams grow by using customer insight and experimentation to guide people to value early, keep them engaged, and turn satisfied visitors into returning customers.
Some of my work
Design solutions that drove growth
A design system that ended UI debates across three fintech productsDesign System
Mainhedge · Turning a scattered UI library into a governed design system for the business platform, foundations to components, in a focused three-week sprint.
June to July 2025Transaction alerts for business bankingFintech
Nomba · Designing the alerts system that tells Nomba business owners, and their team, the instant a payment lands.
Aug 2024A smart solution for ordering food onlineConsumer
JustChop · A no-fuss food ordering experience for time-strapped Lagosians who just want lunch to show up.
2022A dollar card without the bordersFintech
My Aza · A stablecoin-powered app enabling Africans to send, receive, and spend money across borders in seconds.
2023 – PresentPowering financial infrastructure for businessesWebComing soon
Bitnob Technologies · Powering modern financial infrastructure for businesses to build, move, and manage money globally.
Jan 2025
Have something worth building?
I read every email. The best way to reach me is a short note about the problem — no deck required.